A water based formula with the ingredients for longer staying power without drying out lash. Rose hips help to condition your lashes. Formulated for that sensitive eye client in mind. Mascara should be applied on top side of upper lashes first then sweep mascara from base to the tips of underside. Build until you reach your desired look. Apply to lower lashes using the tip of the wand and work from base to tip. Also a tip, don’t pump wand to load but roll against the sides of container. This will make the mascara last longer and stay fresher.